Rexona 

Product type	Deodorant/antiperspirant
Owner	Unilever
Country	Australia
Introduced	1969
Related brands	Sure (UK and Ireland) Degree (US and Canada) Rexena (Japan) Shield (South Africa)
Markets	Worldwide
Previous owners	Helene Curtis (Degree in US and Canada)

Rexona   

 is a deodorant brand manufactured by British-Dutch company Unilever. While marketed under the Rexona name in most countries, it is known as Sure in the United Kingdom and Ireland, Degree in the United States of America and Canada, Rexena in Japan and Republic of Korea, and Shield in South Africa. In Norway, a similar product called Sterilan, produced by Lilleborg also uses similar formulations to Rexona.

History

It was developed in 1908 by an Australian pharmacist and his wife. The products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams.

India

In India, it was launched in 1947 as a rival to Hamam, then a Tata product, but now a part of Hindustan Unilever Ltd. As Hindustan Unilever already uses Rexona as a soap brand, the Sure brand was used instead for deodorants, as in the United Kingdom and Ireland.