Dove Soap

Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.

From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand’s true inspiration.

The Dove difference

The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is #1 Dermatologist Recommended brand in the US, Canada and France and strongly endorsed by Dermatologists across the world.

Dove brand’s heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the world’s most beloved beauty brands. Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care.

 

A compelling social mission

In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove's Social Mission is to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them reach their full potential in life.

The Dove Self-Esteem Project helps girls to build body confidence and strengthen their self-worth. So far we have reached over 14 million young people by empowering those closest to them - their parents, teachers and mentors - with the skills and materials to deliver effective self-esteem education. By the end of 2015 we aim to have helped 15 million girls

Stories

What will your beauty legacy be?

Dove is asking all women to help create a positive beauty legacy for the next generation, with a new campaign highlighting how mothers can pass on confidence – or self-doubt – to their daughters.

Passing on positive messages

In a new  mums and their daughters aged between 7 and 10 were each asked to write two lists: what they like and do not like about the way they look.

The film reveals that daughters’ lists are remarkably similar to their mum ’smothers’, emphasising how in tune girls are with the subconscious cues their role models give them, and how feelings about beauty can be passed on to the next generation.

The pressure to be beautiful

Research from Dove shows that almost three-quarters of girls feel pressure to be beautiful, but are less likely to let anxiety about looks hold them back if they have a positive role model.

Girls have an average of three women in their lives they look up to, with their mums being their number one role model along with teachers, aunts and sisters.

So how do we make sure that, as role models, women are passing on the positive messages?

We can all make a difference to girls' self-esteem

Dove believes all women have a role to play in setting a positive example for the next generation by expressing their own beauty with confidence. By speaking positively about our appearance and practising confident and positive body language, today’s women can show young girls what it means to feel beautiful.

“Whether she is a mother, aunt, coach, teacher or sister, every woman has the opportunity to make a difference to a girl’s self-esteem,” says Meaghan Ramsey, Director of the Dove Social Mission globally. “By ensuring our own beauty legacy is positive, all women can help the next generation grow up to be happy, confident individuals, free from the pressure of beauty stereotypes and nagging self-doubt.”

You can inspire women and girls all over the world to help make beauty a source of confidence by watching the film at Dove.com/Legacy and telling the world who you #FeelBeautifulFor on Facebook and Twitter.

Creating a world where beauty is a source of confidence

Dove’s Self-Esteem Project delivers self-esteem education to young people aged between 7 and 17 through lessons in schools, activities for mentors, online resources for parents and partnerships with youth organisations around the world.

The project has reached over 14 million young people with self-esteem building programmes and is committed to reaching 15 million by the end of 2015.